Viva Recruitment International

More than 200,000 Mexican tourists visited Canada last year with approximately 89,000 vacationing in Vancouver. However this year many tourism industry stakeholders have been speaking of big declines in tourism receipts from Mexico due to challenges such as the recession and the Mexican visa requirement.  As a result, the Canadian Tourism Commission (CTC) has launched several efforts to encourage Mexicans to continue to travel to Canada—especially during the 2010 Olympics.
Immediately following the visa requirement change in July, the CTC announced that they had implemented a strategy targeting Mexican travelers and driving towards a full recovery of this market. This multi-pronged strategy included supporting the Canadian Embassy in providing accurate information on visa processing and travel; launching a multimedia campaign reminding Mexicans that they are welcome in Canada (Nuestros amigos siempre son bievenidos - “Our friends are always welcome”); and stepping up additional programs this fall.
According to the CTC’s 2009 research report, Global Tourism Watch Report for Mexico, Canada remains a strong destination brand for Mexicans. It notes 52% of would-be travellers are definitely, or very likely, to visit Canada within the next two years, with 91% considering British Columbia. According to the CTC, “winter activities and scenery (87%) have a particularly strong pull among Mexicans, making them promising targets to take advantage of February’s 2010 Winter Games.”
With these efforts in place and draw of the upcoming 2010 Olympics, the Mexican tourism market will continue to bounce back. Members of the Canadian tourism industry can further support this drive to appeal to Mexican tourists by employing Mexican workers who will be able to relate to guests not only by speaking the language, but by understanding the nuances of Mexican culture.
If you are interested in finding out more about hiring Mexican temporary foreign workers, contact us.

Tags: recruitment, vancouver

This entry was posted on Thursday, October 1st, 2009 at 1:35 pm and is filed under Tourism. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.